Performance Media Marketing Manager

BDO Unibank

قابل للتفاوض
في الموقع - ماكاتي3-5 سنوات خبرةبكالوريوسدوام كامل
مشاركة

وصف الوظيفة

We are looking for a data-driven Performance Media Marketing Manager to plan and manage all paid media initiatives for all the Digital products of BDO. As the spearhead for all Online paid media efforts, he/she will be working closely with the Strategy & Usage & Acquisition teams to produce significant impact to acquisition and usage goals through various channels, promos and other activities.


Duties & Responsibilities:


1. Campaign Strategy and Implementation Takes ownership of all Online Paid initiatives.

  • He/She will plan & execute all web, mobile app, and search campaigns across all BDO Digital products applying best practices and makes sure results are measurable.


2. Measurement and Digital Infrastructure

  • Sets and delivers on SMART (Specific, Measurable, Attainable, Relevant, Time-bound) campaign goals.
  • Makes sure all campaign metrics are trackable and have good visibility over the full marketing funnel.


3. Market Research

  • With various Digital marketing tools at your disposal, identify trends and competitor insights that would help set performance benchmarks, maintain market dominance and improve campaign performance.


4. Innovative executions

  • He/She is expected to come up with out-of-the-box online marketing initiatives and process improvements that can improve the funnel and help drive performance.


Qualifications:


  • Bachelor's degree preferably in Marketing
  • At least 5 years of experience in Digital marketing / Online Campaign strategy, implementation and optimization
  • Hands-on experience in Campaign strategy and implementation using Facebook ads, Google ads, Tiktok ads, and/or programmatic solutions.
  • Knows how to navigate and produce insights from Google analytics, Firebase, and MMPs (Mobile Measurement Partners)
  • Must be willing to be assigned and work on-site in Ortigas

Please refer to job description.

المبيعات والتسويق
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Boss

HR ManagerBDO Unibank

نشط خلال سبعة أيام

موقع العمل

7899 Makati Ave, Makati, National Capital Region, PH

نشر بتاريخ 02 April 2025

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