August 99 Digital Marketing Head

Digital Marketing Head

August 99

Pazarlıklı

Tesis içi - Pasig3-5 Yıl DeneyimÜniversite mezunuTam zamanlı

Paylaşmak

İş tanımı

We are seeking an experienced Digital Marketing Head to lead our internet marketing division and manage all aspects of our SEO, PPC, and social media products and services. The ideal candidate will have deep knowledge of the US real estate market, outstanding technical SEO expertise, and proven leadership experience. This role requires a strategic thinker who can drive measurable results while managing a multi-disciplinary team.

This position reports directly to the Chief Technology Officer and Operations Director for Technology.

What You'll Do

SEO Leadership and Expertise (Primary Focus)

Develop and implement comprehensive SEO strategies tailored to real estate professionals
Lead technical SEO initiatives including site audits, optimization, and performance improvements
Stay current with SEO algorithm updates and industry best practices
Train and mentor team members on SEO techniques and methodologies
Ensure all client SEO strategies align with real estate business objectives and performance metrics
Oversee link-building and off-page optimization campaigns

Digital Marketing Strategy

Develop integrated digital marketing strategies encompassing SEO, PPC, and social media
Analyze market trends specific to real estate to identify growth opportunities
Monitor campaign performance and make data-driven decisions to optimize results
Create "best-in-class" products and services with the product development team
Source, vet, and manage digital marketing partners and vendors

Team Leadership & Operations

Lead, mentor, and manage the digital marketing team to ensure high performance
Establish processes and workflows to improve efficiency and quality
Conduct regular performance reviews and provide coaching to team members
Forecast staffing needs based on revenue projections and workload
Deliver monthly performance reports to the board and management team
Achieve department KPIs including customer satisfaction, client retention, and profitability

Client Management

Manage VIP and escalated real estate clients, ensuring white-glove service
Support the sales team with technical expertise on high-value prospect calls
Develop long-term client relationships to maximize retention
Minimize escalations, refunds, and cancellations
Work with teams to develop creative, real estate-specific solutions for client content strategies

Cross-Functional Collaboration

Collaborate with web development, sales, and client services teams
Work with product development to solve technical challenges
Coordinate interdepartmental concerns and process improvements
Provide feedback to management on product and service improvements

Minimum Qualifications

Job Requirements:

Bachelor's degree in Marketing, Business, or related field
Minimum 5+ years of experience in digital marketing, with specific focus on SEO
Demonstrable experience with real estate websites and the US real estate market
Proven track record of successful SEO campaigns with measurable results
Experience with Google Analytics, Google Search Console, SEMRush, MOZ, and other SEO tools
Strong knowledge of technical SEO, content marketing, and on/off-page optimization
At least 3 years of team management experience
Excellent analytical, communication, and leadership skills

Highly Preferred